Traditional text job adverts are a thing of the past, we’d like to introduce you to video job ads. It’s now more important than ever to be completely transparent about your company culture and your team and video job adverts are the perfect solution.
That said, we’re going to guide you through easy mistakes to make when making your first advert. Furthermore, you should not expect your potential candidates to trawl through LinkedIn, your website, and glassdoor to access the information they need to make a decision. Everything should be available on one page.
Video job ads are the future of hiring quality people, that said, it’s easy to make mistakes. Here are 3 things you should absolutely not forget when creating your video job ads.
1 – Video job ads are social proof
Social proof has been part of the marketer’s toolkit for many years. With Meet Your Team, it’s now easier than ever to demonstrate that your employee value proposition matches reality. Social proof is the social influence which can be defined as
“…the influence of other people that leads us to conform in order to be liked and accepted by others”.
When a potential candidate is browsing your job advert and they see a testimonial from a member of your staff, that’s social proof. Taken a step further, if they see a video testimonial, that is the gold standard of social proof. Communication is considered to be around 93% nonverbal.
The key here is to make sure that your video matches reality. It shouldn’t be an extension of your glossy marketing assets.
2 – Important points only
When creating a job advert, there is a temptation to include every single skill your new employee will need in order to be effective. The issue with this approach is that it is very hard to convey the importance of those skills and how often the employee will be required to use them.
By including everything, you are giving the potential candidate the opportunity to say no, without learning the full details. The correct approach is to include only the top three skills, and explain how they are used in short and concise video communication.
The point here is to create intrigue and allow the potential candidate to see themselves working in your organization. You don’t want them to become stuck on a skill that they may not even have to use very often.
With Meet Your Team, video job adverts emphasize the top three skills and benefits. Users can download your full job specification if they wish to read full details.
3 – Questions and Answers and CTA
It’s very difficult to create any type of job advert which handles all possible questions or objections without going against the approach from point #2. We recommend answering questions directly from candidates. Prompt candidates to apply with a Call To Action at the end of your video.